The brief: Nike wanted us to demonstrate how they’ve taken one of their iconic running shoes, the Nike Lunar, and morphed it with a boot to revolutionize fall footwear. The Nike SneakerBoot has the capabilities of both running shoe and boot.
Our approach: working with Nike and our pals at Accept & Proceed, we wanted to present the Nike SneakerBoot in the environment for which it is to be worn – the elements of Autumn and Winter. Using crisp 3D cinematography and graphics we created a video to emphasize the powerful transformative process that takes place as the Lunar running shoes morph into the Nike SneakerBoot. We are the best in our field when it comes to animation and special effects, and this video will really knock your boots off.