Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

McDonald's: Good Morning Oscars

McDonald’s used its 30-second advertising during the Academy Awards last night to deliver its own acceptance speech to its customers, celebrating All Day Breakfast with them. To be sure, the brand thanked its crew that cracks the eggs for the McMuffin, restaurant operators and truck drivers. But in true acceptance speech fashion, McDonald’s didn’t forget Mom, Dad, Frank and its syrup wrangler, Sarah. Even Canada got a shout out for having its own kind of bacon, “which you probably thought was just ham.” The spot, created by Leo Burnett Chicago, points out that the officially allotted time for an Oscars acceptance speech is 45 seconds. The voiceover asks, “Wouldn’t that be a lot more bearable if that was paired with a montage of delicious breakfast food?” McDonald’s puts its food where its mouth is by delivering its acceptance speech over that very montage of breakfast’s actors in a leading role—the Egg McMuffin, Hotcakes, oatmeal, yogurt parfait and crispy, golden hash browns.

Advertiser

Advertiser: McDonald's

Creative Agency

Account Supervisor: Richard Henderson

Account Manager: Sue Rickey

Account Director: Catherine Davis, Josh Raper

Executive Creative Directors: John Hansa, Britt Nolan

Creative Director: Tony Katalinic

Executive Producer: Denis Giroux

Senior Producer: Beth Dolnick, Ross Greenblat

Senior Business Manager: Shirley Costa

Planning Director: Lance Koenig

Media Agency

Media Agency: OMD

Music and Sound

Audio Post Production: Another Country

Post Production / VFX

Post Production House: Cutters

Production Company

Production Company: STORY

Category: Food, Fruit and vegetables