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Bisto - Trucker directed by Eivind Holmboe

Eivind Holmboe warms our hearts with the first ad of Bisto's 'Together Project' campaign, in which a long-distance trucker who spends months on the road is reunited with his family for a catch-up meal in a caravan in northern Sweden.

Category: Food, Sauces and spreads

Genre: Dialogue, Documentary, People, Scenic, Storytelling, Strategy/Insight