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Group745
Group745
Group745
Group745
Group745
Group745

Hearts made from LEGO™ bricks

22/02/2016
Advertising Agency
Katowice, Poland
134
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Credits
Our brief from Novartis Pharmaceuticals was to create an engaging and impactful experience to launch an awareness campaign for heart failure. Our suggestion was for an interactive sculpture experience at key locations and events. With the client, we selected an anatomical heart made from LEGO™ bricks. We carried out research and design visualisation tests with the audience to select the most impactful heart shape, size, colour and aligned it with medical guidance on what a heart with heart failure looks like. In total, we created six hearts made from LEGO™ bricks over a three month period. Our first one was built with Novartis employees for European Heart Failure Awareness Day. Employees at Novartis campus in Basel were given bricks on their way into work and encouraged to ‘bring their brick’ to the heart. The heart was built live on campus over a 5 day period with 200,000 pieces of LEGO™, many of which were signed with messages and names by employees. Additional hearts were delivered in Mexico, Spain, England, Canada and the USA. The iconic hearts encourage ‘selfies’ and social media sharing to carry the message. The hearts have been used at local patient meetings, large scale cardiologist events and are on show at the various offices as flagship pieces of art to ensure continual awareness of the campaign and it’s key messages.
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We can make things for you in the real world and digital world. We have made as many sculptures as we have apps. At heart, we want to move your audience with pure creativity, to form a bond and deliver results for your challenges. Our holistic understanding means we can create and tell a story as well as measure and report the results. Our work over the past two years has seen us work in 10 countries, deliver over 50 projects to 10 clients. Our work has been shortlisted for global awards, been seen by millions of people and led to hundreds of thousands of engagements.