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Amigo Loans: It's Good to Have an Amigo

Having established a great working relationship over the years on other commercials, Loco and Hot Cakes Creative teamed up once again to co-create the latest campaign for Amigo Loans. For the first time in the brand’s history, the Claymation-style character interacts with a real world, live action environment. In each ad, the borrower actor takes a journey and is unwittingly saved from a hazard by the quick actions of their Amigo guardian. Loco provided a full-service Production, VFX and Post Production solution for the creative agency and their client. Our team handled everything from Pre-Production including actor, voice casting and location searches, through to direction and filming. Meanwhile our Post Production team took care of character R&D, 3D animation, VFX, editing and grade, as well as delivery for broadcast, online and print distribution. Amigo’s previous campaigns had featured a plasticine model and stop frame animation in a white studio space. Our creatives worked hand in hand with our cg department to develop a fully rigged 3D version that was true to the character's original charm but also evolved to interact with the real world. You can picture our creatives acting out the Amigo man’s movements by jumping off office furniture and strutting down the street. To help the animators along the way, we also cast a stand-in to wear a morph suit and be filmed alongside our actors as they walked through the street scenes. Once the shoot and CGI were complete, our VFX team were able to seamlessly blend our character into the live action, whilst our sound design team added the spot effects to further bring him to life. For more information about Loco’s full-service production, animation and postproduction. services, click here:http://www.locomotion.co.uk/index.php/work/

Advertiser

Advertiser: Amigo Loans

Animation

3D Design: Tony Lee

Animation Company: Loco

Voice Actor: Charlie Baker

Creative Agency

Associate Creative Director: Kevan Kelsey

Account Manager: Donna Cross

Music and Sound

Audio Post Production: SNK Studios

Post Production / VFX

3D Artist: Tony Lee

3D Artists: Bence Varga

Colourist: Kenny Gibb, Jon Davey

Post Production House: Loco

Roto: Emily Ledger, Liam Hawe

Producer: Saša McCartney

Compositors: Lee Bamsey, Aidan Taub, Olly Wade

Creative Director: Danny Coster

Production Company

Creative Director: Danny Coster

DOP: Nathan Sheppard

Casting Director: Jen Reznick

Director: Lee Bamsey

Producers: Jen Reznick, Saša McCartney

Hair and Make Up: Frankie Delooper

Production Company: Loco

Camera Operator: Craig Jones

Art Department Assistant: Rosy Thomas, Mark Everett, Antony Bariades

Stylist: Clare Farrell

Production Assistant: Emily Ledger, Liam Hawe

Production Runner: Elvis Scanlon

AD: Kerry Green

Category: Banking, Finance/insurance

Genre: Animation, Digital, Visual VFX