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The Indian Express. For the Indian Intelligent - Question the Answers

22/02/2016
Advertising Agency
Mumbai, India
8
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Credits
As part of the latest Indian Express brand campaign, "The Indian Express. For the Indian Intelligent,'' here is the next TVC. Through this ad promo The Indian Express highlights one of the key traits of its readers. The Indian Express reader is not just a passive recipient but an active participant and the reader not only raises the questions; instead she questions the answers as well. Through this video the ad campaign celebrates the spirit of independent thinking.
About Creativeland Asia Pvt. Ltd.
> THINKING

Welcome to Creativeland. We are not a boutique agency, or a niche creative shop. In fact, we do not even like to be referred to as an advertising company. We are an emerging creative culture. While Creativeland Asia offers a host of services, it is not about integrating everything under one roof. It is about having an integrated philosophy of creativity across everything that’s offered.
 
> BELIEF

We believe in collaboration. We believe in teamwork. We believe in collective energy and cohesive strength. We believe in being able to experiment. We believe in keeping an open-mind. We believe in honesty. We believe in hard-work. We believe in giving things a chance. We're open to new ideas and experiences. We're open to change. We're open to cross-pollination. We're open to things that do not exist yet. We hate bureaucracy. We do not like complicating things. In fact, most of our hard work goes in minimizing complications and obstacles that come in the way of great work. Beyond that, advertising and creativity are simple.