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Harvey Nichols Bad Fit

Our new campaign for Harvey Nichols highlights the perils of missing out on the start of the sale. The style of the campaign mimics typical fashion advertising but on closer inspection the clothes are comically under or over sized. It features the line ‘The Harvey Nichols Sale. Best get there early.’ The campaign, which features key items from the Spring Summer 2014 collection encompasses print, outdoor and online advertising.

Category: Clothing/fashion

Genre: Luxury