Lipton Be More Tea

Our new campaign for Lipton featuring the Muppets encourages people to break out of the autopilot of every day life and 'Be More Tea' - a new global positioning for Lipton. The ad highlights the essence of the 'Be More Tea' spirit with the fun, playfulness and irreverence of the Muppets and launches online before breaking on TV in the US during the Oscars, ahead of the launch of Disney’s 'Muppets Most Wanted' in March.