Airbnb "Wall & Chain"
As the world recognized the 25th anniversary of the fall of the Berlin Wall, Airbnb contributed to the global celebration with its moving video “Wall and Chain”, whose music helps communicate this uniquely inspiring campaign. A tale only possible through Airbnb, the story of Jörg, Cathrine and Kai captivates viewers as they demonstrate the liberties that belonging anywhere affords. Throughout the video, the custom song “Petit Oiseau” by Music Dealers artist Nick Seeley narrates their journey with an artfully composed melody that perfectly embodies Airbnb’s sonic identity.
An emotional campaign that encourages viewers to break down barriers of all kinds, “Wall and Chain” builds brand awareness by promoting the company’s message of belonging anywhere. In only six days, the video garnered 2,300,000 views on YouTube, over 2000 favorites on Twitter, and over 250,000 views on Facebook. Additionally, the project was selected as a 2015 AICE finalist for Original Music and earned Bronze at the 2015 London International Awards in the Music Original – Underscore category. With the gentle cadence of Nick Seeley’s “Petit Oiseau,” music helped share Jörg’s story with the world.