PlayStation Star Wars Battlefront 'The Return'
In support of EA’s highly anticipated Sony PlayStation title Star Wars Battlefront, this holiday campaign speaks to nostalgia, imagination and friendship through the extraordinary experiences of PS4. In celebrating the cultural significance of the franchise, we wanted to let fans everywhere know that PS4 will let you fulfill your Star Wars fantasies like never before. The Force is strong with PlayStation.
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We believe: WHEN THE WORLD ZIGS, ZAG.
Why would you ZIG when you can ZAG? ZAG-ing is what makes a difference. It’s what catapults you out of the category norms, differentiating you from competitors, and driving business results. And it’s where we create breakthrough ideas that allow the brands we work with to not only join cultural conversations, but become cultural icons. ZAG-ing builds brands that people care about, pay attention to and invite into their lives.