McDonald's “Celebrate With A Bite” (2014 Olympics)

22/01/2016

Music Dealers

Music & Sound

Chicago, United States

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22/01/2016

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Credits

Following a Sonic Identity Workshop with McDonald’s and DDB, in which Music Dealers helped McDonald's craft a musical style guide and determine how to better apply music in future projects, the three entities - McDonalds, DDB and Music Dealers - collaborated for the brand’s 2014 Olympics spot, “Celebrate with a Bite.” The video features footage from past Olympic games, amassing to a kaleidoscopic film ripe with nostalgia and pride. To guarantee the right emotional response, Music Dealers pitched “Odyssey” by The Wyld, stunning the client with the strong compatibility of this selection.

About Music Dealers

Music Dealers™ is an award-recognized, full-service music partner offering a range of creative and strategic music services to help clients realize the full value music brings to their businesses.

With one of the world’s largest online catalogs of emerging, pre-cleared artists from around the globe, Music Dealers works with brands, agencies, TV/film networks, and gaming studios to elevate their music use through music licensing, custom music, and rights clearance, while generating significant revenue streams for its independent artist community. Music Dealers proudly works with leading, global companies that understand the powerful role of music in building connections with their target audiences.

Headquartered in Chicago, Music Dealers has offices in Los Angeles, New York, Atlanta, and New Orleans.

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