Sony - Xperia Z Tests
Iris Worldwide launch Sony Xperia Z with the #XperiaZtests interactive Twitter campaign, where selected tweets became animations.
n the Twitter campaign, Sony Xperia GB (@sonyxperiagb) asked followers to tweet how they would test the smartphone's features, using the #XperiaZtests hashtag, for their tweet to become a reality. That's where the Mummu studio stepped in!
Out of the hundreds of #XperiaZtests submissions, just fifteen would be selected for transformation from 140 characters into either an illustration, animation or real-time test footage, created by our talented creative team. Due to the responsive nature of social media, each chosen tweet had only four days to be developed from idea to finished animation.
It, phones, Av and computers,