Luis Moreno and Roberts + Langer DDB Spread Holiday Cheer with Barnes & Noble
Luis Moreno teams up with Director Jonas Åkerlund, yet again, for a warming campaign featuring jazz duo Lady Gaga and Tony Bennett. The new spots were imagined by Roberts + Langer DDB and Barnes & Noble, the world’s largest book retailer, to remind everyone “You Never Know Who You’ll Meet at Barnes & Noble.” Moreno perfectly captures holiday spirit and warmth with the two artists as they make their way down the cozy aisles singing “Baby It’s Cold Outside.” The beautiful connection between Gaga and Bennett is brought to life, creating a radiant force that is felt by all viewers.
Client: Barnes & Noble
Agency: Roberts + Langer DDB
Production Company: Serial Pictures
Director: Jonas Åkerlund
jumP is an award-winning, bi-coastal creative editorial boutique focusing on commercials, features, short films, music videos, and emerging media content. jumP works with a wide range of directors, agencies and top tier brands, continually delivering powerful, emotional, and visually inventive results. The company roster includes partner/editors: Luis Moreno, Michael Saia; editors: David Trachtenberg, Patrick Griffin, Troy Mercury, Erwin Fraterman, and David Johnston. #FreeTheBid with Jump editors Kadie Migliarese and Kristin Yawata.