Luis Moreno and Roberts + Langer DDB Spread Holiday Cheer with Barnes & Noble
jumP, 2 years, 11 months ago
Luis Moreno teams up with Director Jonas Åkerlund, yet again, for a warming campaign featuring jazz duo Lady Gaga and Tony Bennett. The new spots were imagined by Roberts + Langer DDB and Barnes & Noble, the world’s largest book retailer, to remind everyone “You Never Know Who You’ll Meet at Barnes & Noble.” Moreno perfectly captures holiday spirit and warmth with the two artists as they make their way down the cozy aisles singing “Baby It’s Cold Outside.” The beautiful connection between Gaga and Bennett is brought to life, creating a radiant force that is felt by all viewers.
Client: Barnes & Noble
Agency: Roberts + Langer DDB
Production Company: Serial Pictures
Director: Jonas Åkerlund
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