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Ty Inc. "Peek-A-Boos"

Ty Inc, maker of Beanie Babies, will debut its first-ever television spot (in its 29 year history!) this Black Friday. Created by Leo Burnett Chicago, “Peek-A-Boos” promotes the newest plush animals through the holidays. Peek-A-Boos hold tweens’ phones upright while playing games or talking on FaceTime. It even helps avoid “text neck.”


Advertiser: Ty Warner of Ty Inc.

Creative Agency

Art Director: Jill Solarcyk

Producer: Kimberly Cowie

Executive Producer: Denis Giroux

Account Executive: Abu Ngauja

Senior Business Manager: Elvena Dowd

Account Supervisor: Meredith Metzl

Account Manager: Sue Rickey

Account Director: Catherine Davis, Jennifer Klopf

Associate Creative Directors: Brandon Crockett, Angela Paris

Production Company

Production Company: Slim Pictures

Executive Producer: Tom Weissferdt

Director: Karen Cunningham

Producer: Pat Harris


Editor: Aaron Porzel

Post Production / VFX

Post Production Company: Optimus

Producer: Tracy Spera


Composer: Pete Schmidt

Audio Post Production: Comma

Talent Acquisition

Talent Acquisition: Linda Yuen, Regina Gomez