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Nexcafe Arabiana

In the Middle East, during Ramadan, instant coffee sales fall when families get together to drink the traditional, slow-brewed Arabic coffee. We launched Nescafe Arabiana by leveraging that during the long days spent with family, young Saudis pick up their mobile for entertainment...

Category: Soft drinks, Tea and coffee

Genre: Digital, PR, People, Print, Storytelling, Strategy/Insight