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McDonald's - All Day Breakfast: "We Hear You"

McDonald’s wanted to acknowledge that, for years, its customers asked for all-day breakfast and so they shall receive. New TV spots from Leo Burnett Chicago capture real-life social posts from Egg McMuffin enthusiasts when they heard the news. The campaign is designed to be a co-celebration with the hundreds of thousands of McDonald’s consumers who for years had publicly wished to order hotcakes after 10:30. The work brings a lighthearted humor to the comically enthusiastic tone McDonald’s customers used in social media. The spots juxtapose a dramatic violin concerto with monotonous dry readings of over-the-top tweets like “wuuuuuuuuuuuut?! guess who’s having McDonald’s brkfast for dinner 2night.”

Creative Agency

Copywriter: Leigh Kunkel

Art Director: Jill Solarczyk

Executive Creative Director: John Hansa

Senior Business Manager: Shirley Costa

Account Management: Josh Raper, Jennifer Klopf

Account Supervisor: Richard Henderson

Senior Producer: Beth Dolnick

Executive Planning Director: Lance Koenig

Executive Producer: Denis Giroux

Production Company

Production Company: MJZ

Post Production / VFX

Post Production Company: Cutters

Colourist: Nice Shoes NY, Lenny Mastrandrea

Finish: Flavor, Steve Wood


Audio Post Production: Another Country

Producer: Alec Stern

Talent Acquisition

Talent Acquisition: Linda Yuen, Regina Gomez

Category: Breakfast, Food