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Group745
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Group745
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Group745

McCain's - The Nations Tea Time Today!

09/10/2015
Production Company
London, United Kingdom
23
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Credits
Eating tea one minute then on TV the next!! Striped across 4 consecutive nights – adam&eve asked the public to film themselves enjoying dinner time and then upload that footage to a dedicated micro-site between the hours of 3pm and 6.45pm. ITN Productions then selected and ingested the approved clips and together with adam&eve constructed the narrative of the ad. Client, Agency and Clearcast approvals were given with the ad then delivered to ITV by 7.30 to be TX'd at 8.45pm that same night. A great example of the slick and efficient production process at ITN Productions.
About ITN Productions

At ITN Productions we work with clients and agencies who are looking for innovative and creative production solutions and partnerships for all forms of content.


As one of the leading multiplatform producers in the UK, our clients benefit from the depth of capability and values of the whole of ITN.

 

We offer traditional TV Commercial production with an award winning directors roster, we have also pioneered the development of tech led, high quality 'live', 'as-live' and 'socially reactive' TV Advertising through our unique onsite capability. Highlights include the first global live ad from 18 locations for Virgin Holidays as well as live broadcasting from Camp Bastion in Afghanistan for the Territorial Army.

 

We are also leaders in Branded Content, Branded Entertainment and digital channel management. We enable brands to create content that drives results through an unparalleled knowledge of best practice on each social platform.


With our 'Realtime Studios' offering, we also provide brands with an 'always on' solution to create relevant topical content at scale across all platforms. Realtime clients include Thomas Cook, Natwest, Matalan & BNY Mellon.


The award winning team is the recipient of awards including Cannes Lions, D&AD pencils and Media Week Grand Prix’s.

 

With a brand new state of the art Post Production facility on site, we confidently handle the entire pre-production, production and post-production process and the delivery of any content with agility and flexibility.