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The first in a series of TVC’s developed out of Not To Scale Ams, features the erratic meaty snack smashing it’s way through supermarket groceries with the help of it’s animal friends. Along with the creative team at BSUR, Pierre + Bertrand rebranded the original character making it more modern, adventurous and ultimately tastier looking as well as designing characters for the brand’s other products.

Creative Agency

Creative Agency: BSUR

Production Company

Production Company: No To Scale

Executive Producer: Maud Beckers


Director: Pierre & Bertrand

Genre: Animation