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giffgaff: E4

giffgaff took Channel 4 up on an opportunity to sponsor all of E4's entertainment programmes in 2015 with idents that have ''funny, quirky statements that if you're a fan of the show, you'll immediately get it.'' - Tom 'Handy giff-staffer' from giffgaff's Community Forums. The shows, that will be sponsored in January and February of this year are; The 100, Brooklyn Nine Nine, Troy, Rules of Engagement, Melissa and Joey and Rude-ish Tube. David Dao, director, wanted the idents to visually resemble Susskind, Nambu and Nielsen's String Theory. ''String Theory tells us that all matter in our universe vibrates at different frequencies and these unique frequencies dictate form.'' The plan was to create pixels that move and vibrate to the sounds in the ident.

Client

Advertiser: giffgaff

Sponsorship Advisor: E4

Creative Agency

Creative Agency: Riff Raff

Producer: Tracy Stokes

Writer: David Dao

Production Company

Production Company: giffgaff

Executive Producer: Tracy Stokes

Director: David Dao

Producer: Abi Pearl

Post Production / VFX

Post Production Company: Big Buoy

Flame Artists: Jim Allen/ Matt Clarke

Producer: Anna Harris/Jon Hurst

Animation: Sandra Clua

Category: It, phones, Av and computers, Network