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Amazon - Kindle - Paper & Pen

It may only be a paper moon sailing over a cardboard sea, but it isn’t make believe in Troublemaker’s latest production. Lucas Zanotto helms this colourful project that was commissioned by DDB China to showcase the versatile Amazon Kindle Paperwhite. The TV spot embraces the Paperwhite’s fusion of technology and the evocative macrocosm of the written word with physical puppetry complimented by hand-drawn computer animation.


Brand: Amazon China

Creative Agency

Account Management: Rick Zheng

Art Director: David Li

Creative Agency: DDB China

Creative Director: Tim Paradise

Managing Director: Neil Holt

Music and Sound

Song: David Kamp

Sound Design: David Kamp

Post Production / VFX

Grade: One More/Media Lab

Production Company

Art Director : Anne Delepoulle

Director: Lucas Zanotto

DOP: David Quesemand

Executive Producer: James Hagger

Production Assistant: Charles-Philippe Bowles

Production Company:

Production Manager: Aurélie Chevalier

Genre: Animation