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ODI - Financial Inclusion

The Overseas Development Institute are the UK's leading independent think tank on international development and humanitarian issues. They aim to both inspire and inform policies to help alleviate suffering and develop sustainable livelihoods for people in developing countries. Part of this process is helping financial institutions in South East Asia develop initiatives to bring financial inclusivity to people and regions where there are little or no such facilities, opening up the concept of better money management to potentially millions of people. Delinquent were brought on board to help illustrate this initiative in the form of an animated short film. As it is aimed at being shown primarily in the South Asian markets we were also tasked at sourcing our voiceover talent from Mumbai. From concept to delivery in just over a week, this was a fast turnaround project that required vivid results in short order.

Advertiser

Advertiser: ODI

Brand Manager: Jackie Wenham

Campaign Director: Julia Hanne

Animation

Voice Actor: Prasana V.

Creative Agency

Creative Agency: Delinquent

Creative Director: Zen Jepras

Design & Animation: Zen Jepras

Category: Charity, Corporate and social