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Group745
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Group745
Group745
Group745
Group745

Fifth Third Bank "#howifight"

28/07/2015
Advertising Agency
Chicago, USA
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Credits
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
Animation
Cancer affects everyone. A new Fifth Third Bank campaign, “#howifight,” created by Leo Burnett Chicago, recognizes all the ways, big and small, people fight cancer. You can see the campaign at 53.com/howifight. Whether running a 10K or bringing dinner to a neighbor fighting cancer, Fifth Third wants people to tell how they fight using #howifight. Illustrations of how people fight will appear at the campaign website. Explore how people fight at 53.com/howifight. Fifth Third shows how it fights by also donating $1 for each eligible social media post using #howifight and through a checking account incentive. Actor and cancer advocate Patrick Dempsey appears in the campaign on behalf of Stand Up to Cancer.
About Leo Burnett Chicago

Leo Burnett Worldwide operates with a simple and singular approach: put a brand’s purpose at the center of communications to truly connect with people. Part of the Publicis Groupe, Leo Burnett Worldwide embraces a HumanKind approach to marketing and is one of the world’s largest agency networks with 85 offices and nearly 9,000 employees. To learn more about Leo Burnett Worldwide and its rich, 80-year history of creating iconic brands, visit our siteFacebook page and follow us via @leoburnett.