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Fifth Third Bank "#howifight"

Cancer affects everyone. A new Fifth Third Bank campaign, “#howifight,” created by Leo Burnett Chicago, recognizes all the ways, big and small, people fight cancer. You can see the campaign at Whether running a 10K or bringing dinner to a neighbor fighting cancer, Fifth Third wants people to tell how they fight using #howifight. Illustrations of how people fight will appear at the campaign website. Explore how people fight at Fifth Third shows how it fights by also donating $1 for each eligible social media post using #howifight and through a checking account incentive. Actor and cancer advocate Patrick Dempsey appears in the campaign on behalf of Stand Up to Cancer.


Advertiser: Fifth Third Bank


Executive Producer: David Moore

Producer: Topher Cochrane

Creative Agency

Account Director: Louis Slotkin, Lucy Greenlee, Andrea Newsom

Account Executive: Aana Wherry

Associate Creative Directors: Kent Carmichael, Ryan Stotts

Chief Creative Officer: Susan Credle

Executive Creative Director: Jon Wyville, Dave Loew

Strategist: Michael Cheng

Strategy Director: Adam Friedman

Digital Production Company

Photography: Crille Forsberg

Music and Sound

Music Production: Super Circus


Online Editor: Nick Rondeau

Post Production / VFX

VFX Supervisor: Timber

Production Company

Director: Jesper Ericstam

Editorial & Online: Arcade