Spent most years in advertising with Ogilvy & Mather 1975 - 1990. Began an advertising film production company in 1991 till 2002. Took 7 year off to enjoy life, travel. Also set up an environmental based NGO in Lonavala, a tourist destination close to Mumbai. Set up Sharp Shooter films, another film production company in January 2009 with Madhura Nathwani and WPP as joint venture partners.