With a background in the creative industries, Meriel has worked at both the Edinburgh Art Festival and Edinburgh International Fashion Festival. Having found out about LS Productions through her love for their work with Pringle of Scotland she initially began as a freelance consultant.
Meriel now heads up all Creative and Business Development for the company, travelling around the UK, Europe and to the USA for client meetings, tradeshows and events. Alongside the marketing department, Meriel is overseeing the company's expansion to the East Coast of the USA in New York. In September 2015 Meriel made the move to London to head up a new office for LS Productions.
Her knowledge of international advertising agencies, production companies, brands, photographers and their campaigns means that she is in the perfect position to bring new business to LS Productions, Scotland and the rest of the UK.
By utilising her understanding of fashion, film and photography, she is able to inspire and build strong working relationships, matching brand identities to locations and possible visuals with future campaigns.