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Zlatan Ibrahimović Says Goodbye to Swedish Football in New Volvo V90 Film

27/06/2016
Advertising Agency
Gothenburg, Sweden
110
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Forsman & Bodenfors launches emotional new film as a send off for the Swedish national football team captain

After fifteen years representing Sweden in the national football team, team captain Zlatan Ibrahimović thanked his large fan base and revealed that he has played his last match in the yellow jersey. Volvo Cars’ new film captures this moment and Zlatan’s journey back to Sweden.

In the film, Zlatan and his family take an emotional road trip in the new Volvo V90, retracing the highs and lows of his career and ending back where it began in the tough Malmö neighbourhood of Rosengård.

“Making this film was of course emotional, but the time has come for me to hang up my shirt and hand over to the next generation. For me it is all about looking forward, not back. A new journey is starting – both for me and for Volvo,” said Zlatan Ibrahimović.

Zlatan’s footballing career began at Malmö FF in the late nineties. The Swedish striker was quickly signed by Ajax – the beginning of an illustrious international career that has spanned the top Italian, French and Spanish leagues, playing for clubs such as Paris St-Germain, Barcelona, Juventus, Inter Milan and AC Milan.


“We are very proud that we have been given this opportunity to share this personal moment in Zlatan’s life and career. He is a very strong ambassador for Sweden around the world and he has shown that you can continue to be proud of your values and your origins,” said Anders Gustafsson, Senior Vice President Europe, Middle East and Africa at Volvo Car Group.

Zlatan has received the Swedish player of the year award Guldbollen (the Golden Ball) a record ten times, including nine consecutive times from 2007 to 2015. His contract at Paris St-Germain has just ended, and he is reportedly close to signing with a top club.

Following the earlier success of the first Volvo/Zlatan film entitled ‘Prologue’, world-renowned and Academy Award-winning composer Hans Zimmer has created a new work for this second film entitled ‘Epilogue’, reflecting the end of one story and the start of another.

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