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Brand Insight

Zenith Publishes Issue 4 of Global Intelligence Magazine

The magazine provides essential information and advice for marketers seeking to understand the latest developments in advertising and communications

Zenith Publishes Issue 4 of Global Intelligence Magazine

Today Zenith publishes the fourth edition of Global Intelligence, its quarterly magazine about the transformation of media and communications.

As usual, this edition leads with current outlook for the global ad market, taken from Zenith’s latest quarterly advertising forecasts, and tracks the evolution of the big digital platforms.

It then provides essential information and advice for marketers seeking to understand the latest developments in advertising and communications, including:

Start-ups that help brands sell online
Using consumer experience planning to make sense of brand fragmentation
How AI techniques can fuel creativity
How to use data to improve content marketing
The value of blockchain technology for the ad industry
Search advertising beyond the search engine
Three articles on FMCG marketing, focusing on
the value of TV and online media
using global and local social media
digital transformation

The full edition is available online at www.zenithmedia.com



Category: Publications and media , Streaming Services

Genre: Strategy/Insight