Y&R Yangon Reveals a New Kind of Network in Myanmar’s Cultural Capital
The outdoor campaign aims to establish new 4G+ data orperator, ananda, in the city
As internet usage continues to surge in Myanmar, Y&R Yangon, together with client partner Amara Communications Co Ltd (ACS) is introducing a new, dynamic player onto the mobile data scene.
The new brand ‘ananda’ takes its name from the Sanskrit-derived Myanmar word for ‘infinity’. Both the name and the 3D infinity loop at the heart of the logo reflect the brand’s belief in the infinite possibilities afforded by access to fast, stable internet.
In this first stage of introducing ananda to potential customers in Myanmar’s cultural and business capital Yangon, the focus is on establishing a presence in a city that is hungry for digital development. True to its roots, ananda launches primarily in digital media.
“It’s exciting to have the opportunity to work with a client who wants to break the mold; with their brand, their communications and with their business” says Milla Chaplin, Strategic Planning Director at Y&R Yangon. “ACS have entrusted us with bringing their ambitious vision to life through the ananda brand identity – a tiny glimpse of which is now visible around the city.”
ananda is rallying people to ‘live more’ as a brand that will capture the mood and passions of peoples’ lives in Myanmar today. ananda will embody this philosophy for thousands of music fans on February 10th, as they take the stage as the main sponsor of the ‘Full Moon Party’ EDM spectacular.
Yangon will have to wait for the finer details of the products and services as they are teased out in the run up to launch.
It, phones, Av and computers