You Wouldn't Like Me When I'm Hangry

Forget the stress of work, the demands of an ungrateful family or the bleary-eyed morning after a bad night’s sleep – nothing is guaranteed cause a full-blown Incredible Hulk-style grump like a rumbling tummy and plummeting blood sugar. That’s why Norwegian agency Try/Apt has personified hunger as a mischievous, devious middle-aged imp in their new spot for Tine yoghurt brand Go Morgen.
Directed by Bacon’s Kasper Wedendahl, the spot sees Hunger, a purple-clad Puck, doing his utmost to trigger rage and frustration in a collection of poorly fed people. Ever wondered how your earphones seem to know themselves up with no possible explanation? Or why your girlfriend blames you for random laundry-based calamities? Or why your small daughter will suddenly hate her favourite jumper? Wonder no more.