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You Won't Believe What The Mill Has in Store in Latest Playstation Spot

The new ad looks to promote the Playstation Store as the best place to find games, films and music

You Won't Believe What The Mill Has in Store in Latest Playstation Spot

Venables Bell & Partners, together with The Mill, has created a stylish and mysterious new ad for client PlayStation Store. This launched today in advance of PlayStation Store’s 10th anniversary next week. This campaign was created to elevate PlayStation Store as the best place to find PS4 games, movies, music and more. 

In the launch spot, “Merchant,” we meet a mysterious storekeeper. With a twinkle in his eye and just a hint of danger, he gives us a grand tour of his emporium, with several video game Easter eggs hidden throughout. Ultimately, the shopkeeper challenges us to choose between triumph and tragedy – and life and death itself.  In the end, gamers "won’t believe what’s in store”.


Advertiser: PlayStation Store

Creative Agency

Senior Producer: Amy Gatzert

Director of Integrated Production: Craig Allen

Creative Director: Tyler Hampton

Creative Agency: Venables Bell & Partners

Copywriter: Daniel Chen, Chris Bull

Chairman: Paul Venables

Business Affairs: Quynh-An Phan, Sametta Gbilia

Associate Creative Director: Alex Rice

Executive Creative Director: Will McGinness

Music and Sound

Sound Mix: Lime Studios

Sound Design: Jeff Malen

Composer: Eugene Cho

Music Production: Ieva Berberian

Music Agency: Walker

Executive Producer: Sara Matarazzo


Editor: Stewart Reeves


Edit Assistant: Keith Hamm

Post Production / VFX

VFX Supervisor: Will Unterreiner

Producer: Amanda Ornelas

Post Production House: The Mill

Concept Artist: Ed Laag

Colourist: Adam Scott

Motion Graphics: Justin Sucara, Greg Park

Matte Painting: Itai Muller

Executive Producer: Marlo Baird

3D Lead Artist: Tom Graham

2D Lead Artists: Gareth Parr

Production Company

Production Company: FURLINED

DOP: Joost Van Gelder

Director: Henry Hobson

Line Producer: Stephen Johnson

Executive Producer: Ben Davies

Genre: Dialogue , Digital , PR , People , Visual VFX