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You Won't Believe What The Mill Has in Store in Latest Playstation Spot

The new ad looks to promote the Playstation Store as the best place to find games, films and music

You Won't Believe What The Mill Has in Store in Latest Playstation Spot

Venables Bell & Partners, together with The Mill, has created a stylish and mysterious new ad for client PlayStation Store. This launched today in advance of PlayStation Store’s 10th anniversary next week. This campaign was created to elevate PlayStation Store as the best place to find PS4 games, movies, music and more. 

In the launch spot, “Merchant,” we meet a mysterious storekeeper. With a twinkle in his eye and just a hint of danger, he gives us a grand tour of his emporium, with several video game Easter eggs hidden throughout. Ultimately, the shopkeeper challenges us to choose between triumph and tragedy – and life and death itself.  In the end, gamers "won’t believe what’s in store”.


Advertiser: PlayStation Store

Creative Agency

Creative Agency: Venables Bell & Partners

Creative Director: Tyler Hampton

Copywriter: Daniel Chen, Chris Bull

Executive Creative Director: Will McGinness

Business Affairs: Quynh-An Phan, Sametta Gbilia

Director of Integrated Production: Craig Allen

Chairman: Paul Venables

Senior Producer: Amy Gatzert

Associate Creative Director: Alex Rice

Production Company

Production Company: FURLINED

Executive Producer: Ben Davies

Director: Henry Hobson

DOP: Joost Van Gelder

Line Producer: Stephen Johnson



Editor: Stewart Reeves

Edit Assistant: Keith Hamm

Post Production / VFX

Post Production Company: The Mill

Colourist: Adam Scott

VFX Supervisor: Will Unterreiner

Producer: Amanda Ornelas

Executive Producer: Marlo Baird

Matte Painting: Itai Muller

Motion Graphics: Justin Sucara, Greg Park

Concept Artist: Ed Laag

2D Lead Artists: Gareth Parr

3D Lead Artist: Tom Graham


Composer: Eugene Cho

Executive Producer: Sara Matarazzo

Sound Mix: Lime Studios

Music Agency: Walker

Music Production: Ieva Berberian

Sound Design: Jeff Malen

Genre: Dialogue , Digital , PR , People , Visual VFX