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Yopa Films Take a Meta Swipe at Hyper-Real Advertising

Both ads were created by Lucky Generals, directed by The Perlorian Brothers and edited by Julian Tranquille

Yopa Films Take a Meta Swipe at Hyper-Real Advertising

Cut+Run's Julian Tranquille has edited two new spots for Yopa, directed by The Perolorian Brothers through MJZ for agency Lucky Generals. 

'Chez Greg' and 'Best of Both Worlds' both pull off pitch-perfect send-ups of their target material: the first, a guided tour of Greg’s too-good-to-be-true playboy bachelor pad; the other a cringey, offbeat meta-spoof of a traditional family sitcom. Both spots are topped off with voiceover from Julian “Mighty Boosh” Barratt.

The 'Seriously, Why Not?' campaign centres around the digital estate agent's 'No Sale, No Fee' model, in which customers don't have to pay until the house is sold.

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Creative Agency

Creative Agency: Lucky Generals

Media Agency

Media Agency: The Specialist Works

Production Company

Production Company: MJZ

Director: The Perlorian Brothers

Producer: Fraser Lawson


Edit Company: Cut+Run

Editor: Julian Tranquille

Post Production / VFX

Post Production Company: Freefolk

Colourist: Duncan Russell


Audio Post Production: 750MPH

Voice-over: Julian Barratt

Sound Design: Sam Robson

Genre: Comedy , Dialogue , People