X-Men Help Carl's Jr. & Hardee's Fight X-Traordinary Hunger

Carl’s Jr. and Hardee’s have announced their new X-Tra Bacon menu items as part of their promotional tie-in with 20th Century Fox’s release of X-Men: Days of Future Past. The X-Men themed campaign created by 72andSunny features appearances by iconic X-Men characters who use their mutant superpowers to take down the X-Tra servings of bacon on the new Western X-Tra Bacon Cheeseburger and X-Tra Bacon, Egg & Cheese Biscuit which feature four strips of crispy bacon, twice the bacon of their classic menu counterparts.

Today, the campaign kicked off with the premiere of 'Mystique'. Additional spots starring two more X-Men characters will be revealed in April.

Carl’s Jr. and Hardee’s are also inviting fans to unleash their inner mutants and participate in the “X-Men Digital Makeover”. By submitting a photo while eating or drinking a Carl’s Jr. or Hardee’s product on Instagram using the hashtag #EatLikeYouMeanIt, fans get the chance to receive a photo mutant makeover.

Credits

AGENCY: 72andSunny

Glenn Cole: Chief Creative Officer/Partner

Matt Jarvis: Chief Strategic Officer/Partner

Mick DiMaria: Group Creative Director

Justin Hooper: Group Creative Director

Mark Maziarz: Lead Writer

Anthony Alvarez: Lead Designer

Gabo Curielcha: Designer

Tom Dunlap: Chief Production Officer

Sam Baerwald: Director of Film Production

Molly McFarland: Film Executive Producer 

Ann Parker: Senior Film Producer

Jenny Jones: Film Production Coordinator

Matt Johnson: Group Strategy Director

Josh Hughes: Strategist

Michelle McKinney: Consulting Director of Business Affairs

Amy Jacobsen: Group Business Affairs Director

Maggie Pijanowski: Business Affairs Manager

Calli Howard: Business Affairs Coordinator

James Townsend: Group Brand Director

Alexis Varian: Brand Director

Jomo Hendrickson: Brand Manager

Scott Vogelsong: Brand Manager

Zachary Hill: Brand Coordinator

Emily Hodkins: Communications Manager

Client: CKE- Carl Karcher Enterprises 

Andy Puzder- Chief Executive Officer 

Brad Haley- Chief Marketing Officer 

Brandon LaChance- Director of Advertising 

Melissa Robinson- SVP Corporate Communications 

Kathleen Bush- Director of Public Relations

Bruce Frazer- SVP, Product Marketing 

Steve Lemley- VP, Field Marketing, Media & Merch. 

FOX:

EVP Creative Content/Theatrical Marketing: Alison Temple

SVP, Marketing Partnerships & Promotions: Zachary Eller 

Director, Marketing Partnerships & Promotions: Jamie Robinson 

SVP, Visual Effects: Todd Isroelit

VP, Creative Content: Michael Perman 

Vendors:

Production Company: RSA Films INC.

President: Jules Daly

Director: Justin Hooper

VP/Executive Producer: Marjie Abrahams

Line Producer: Josh Porter

Head of Production: Elicia Laport 

Sales Representative: Holly Ross

Editorial: Beast 

Editor: Paul Norling

Assistant Editor: Ryan Dahlman

Executive Producer: Jerry Sukys 

Producer: Adrienne Tararin

VFX Supervisor: Kathy Siegel

Mystique VFX: Digital Domain

Commercial President: Rich Flier 

EP/Head of Production: Scott Gemmell 

Senior Commercials Producer: Tiffani Manabat

VFX Producer: Erika McKee

VFX Supervisor: Richard Morton

Telecine: CO3

Colorist: Mike Pethel

Producer: Matt Moran

Online: Brickyard VFX

Lead VFX Artist: George Fitz

VFX Artists: Patrick Poulatian, Mandy Sorenson, Chris Sonia

Rotoscoping: Nick Murillo

Producer: Diana Young

Sound Design/Mix: ON Music & Sound

Mixer: Chris Winston

Music: Hitlist

Composer: Jim Weber

Producer: Christy Van House