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Hires, Wins & Business

Wunderman Appoints Chris Perry UK CEO

Appointment follows former UK CEO Mel Edward’s promotion to Chief Executive, EMEA

Wunderman Appoints Chris Perry UK CEO

Chris Perry is joining Wunderman as the agency’s new UK chief executive.

Currently the joint chief executive of sister WPP business Fabric, Perry was appointed by Wunderman following the recent promotion of Mel Edwards, the previous UK chief executive, to the role of chief executive, EMEA. Perry will report to Edwards, who is also the UK chairman of Wunderman.

Perry is tasked with taking the UK agency forward following a successful two-year period under Edwards during which Wunderman won new accounts from News UK, Virgin Media Business, Shell and Coca-Cola. He will focus both on current clients and on leading the agency’s new-business drive.

In an advertising career spanning more than 20 years, Perry has built a reputation as a digital entrepreneur with a track record of business leadership, pitch success and exceptional delivery for clients.

Perry started his career as a strategist at Ogilvy & Mather in 1992 before launching DNA, one of the first UK digital advertising specialists, in 1996. DNA was acquired by Razorfish’s owner aQuantive in 2005 and Perry, as the joint chief executive, grew the business over three years to become the third largest digital specialist in the UK with 250 staff and revenues of £30 million.

He left Razorfish in 2010 following its acquisition by Microsoft and joined WPP to launch Fabric, a specialist data and content start-up that led digital transformation initiatives for clients including GlaxoSmithKline, the NHS, Heineken and Unilever.

Perry said: “Wunderman is one of the most well-known data-driven creative agencies not only in the UK but globally. Under Mel’s leadership the agency has gone from strength to strength in the UK and I can’t wait to take on the responsibility of helping drive the business to the next level.” 

Mel Edwards said: “Chris has a fantastic pedigree, having worked and run some of the industry’s top agencies. Not only does he bring a new skillset to the business, he’s a really nice guy and I’m looking forward to working with him going forward.”  

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