World Kitchen Appoints The Integer Group as Digital Agency of Record
The Integer Group has been appointed as Digital Agency of Record for World Kitchen following a formal review. The Integer Group’s Denver office will assume digital and social responsibilities for a diverse roster of well-known kitchenware brands including Corelle, Pyrex, Revere, Corningware, Chicago Cutlery, Baker's Secret, Snapware and Visions.
“Integer has emerged as the right partner to help us drive our business forward,” said Kris Malkoski, President, Global Business & Chief Commercial Officer for World Kitchen. “We were looking for an agency to help us market our great brands in today’s complex and fragmented digital space. Integer’s ability to deliver end-to-end integrated communications and impressive digital capability matched extremely well with World Kitchen.”
Integer will primarily oversee all digital strategy and campaign development, social media activity and content development, SEO, and media planning and buying. To start, the agency will focus on the re-launch of the popular Revere brand, followed by a number of assignments encompassing a broad range of digital marketing duties.
“As World Kitchen continues to innovate to meet the evolving needs in the home, we are excited to embark on this new partnership and for the opportunity to create more value through digital experiences,” said David Battrick, Vice President, Digital for The Integer Group. “Integer will drive growth, build on the incredible brand affinity that exists and cement World Kitchen’s leadership position.”
World Kitchen joins The Integer Group’s roster of clients including AT&T, FedEx, Kellogg’s, LG, Mars/Wrigley, Michelin, P&G, Pella, PepsiCo, Starbucks and more.
Category: Home appliances , Kitchen