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W+K Portland's New Samsung Ad Takes You for a Ride on a Perfect Day

Feel-good spot directed by Cary Fukunaga is set to the Pixies’ 'Where Is My Mind' performed by Nada Surf

W+K Portland's New Samsung Ad Takes You for a Ride on a Perfect Day

Samsung's new 'A Perfect Day' spot is a film about a young group of friends who set out to make the most of their day. The kids are able to explore the city through a new lens, with help from their new Samsung gear. Whether its showing off their skate moves from all angles with the Gear 360 camera or showing a bodega owner a new world through the Gear VR headset.

They can even check in with their parents to make sure they are home on time with the Gear S3 watch. The film, created by W+K Portland aims to show that throughout their day Samsung is right by their side.

Creative Agency

Creative Agency: W+K Portland

Creative Director: Micah Walker / Tim Roan

Copywriter: Wayne Kasserman

Art Director: Cameron Soane

Strategist: Bruno Frankel / Tom Suharto / Jordan Aftanas

Producer: Jules Brown

Group Creative Director: Craig Allen

Project Manager: Laurie Holtz / Amanda Rudolph

Account Management: Drew Widell / Denny Tran / Michael Devine

Media Agency

Planner: Bobby Souers / Andrew Mears

Production Company

Production Company: Anonymous Content

Executive Producer: Sue-Ellen Clair

Director: Cary Fukunaga

DOP: Darren Lew

Head of Production: Kerry Haynie

Line Producer: Terri Shafirov

Production Designer: Mara Schloop


Edit Company: Arcade Edit

Editor: Brad Waskewich

Producer: Gavin Carroll

Executive Producer: Sila Soyer

Post Production / VFX

Post Production Company: The Mill

VFX Supervisor: Ilia Mokhtareizadeh

Producer: Veronica Ware / Will Mok


Song: Pixies’ “Where Is My Mind” performed by Nada Surf

Sound Mix: Tom Jucarone @ Sound Lounge

Managing Director: David Leinheardt

Music Production: duotone audio group

Producer: Gio Lobato

Category: It, phones, Av and computers , Phones

Genre: Storytelling