Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

W+K Portland Lets Old Spice Fans Control a Facebook Live Valentine's Date

Viewers had a series of options to choose from during a simulated dinner date

W+K Portland Lets Old Spice Fans Control a Facebook Live Valentine's Date

Valentine's Day is pretty confusing for guys, and there is a lot of bad advice out there. That's why this year, W+K Portland and Old Spice did away with the awful advice from brands, magazines, and blogs and put the advice into the hands of the wisest, smartest, and definitely best smelling advisors out there: The Old Spice Guys. 

On February 13th, Old Spice started a live broadcast on Facebook Live and gave viewers the chance to control a real man and interact with a real woman on a real-ish date. Viewers had a series of options to choose from during a simulated dinner date, which they collectively voted for. Over the course of the live date, guys learned what is considered good etiquette and what is considered poor etiquette setting them up for success on February 14th. 

You can check out the results from the evening below. 



Creative Agency

Creative Agency: W+K Portland

Category: Beauty/health , Soaps

Genre: Comedy , Digital