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W+K London Pumps Life Into Christmas

12/12/2016
Advertising Agency
London, United Kingdom
80
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Wieden and Kennedy London put up a Christmas tree in their office window that encourages people to give blood

It’s Christmas and doesn’t Santa know it. He’s inundated with demands – but some things he can’t give. Like blood. That, coupled with blood donations to the NHS dropping by 20% over the festive period, led W+K London to our Christmas initiative.

Wieden and Kennedy London put up a Christmas tree in their office window that encourages people to give blood. If they text W+K their postcode, we’ll send them details of their  nearest blood donation centres this month, and more life is pumped into our tree.

The company is also helping internally; already 25 of W+K's employees have come to Santa’s aid and donated. It seemed like a fitting way to round off a great year.

To see where you can help out this December, follow this link.

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