Isobar has announced the linking of
award-winning digital experience agency, WiTH Collective, to Isobar,
following its September 2016
acquisition by Dentsu Aegis Network.
The
addition establishes the Isobar Australia Group - which includes
Isobar, Soap and WiTH Collective under the leadership of Konrad Spilva (right),
CEO of Isobar ANZ Group - to deliver full-service digital transformation
and brand commerce solutions for clients within design, marketing,
content, gaming, consultancy and commerce.
The move enables the WiTH Collective team to leverage Isobar's global
network and capabilities, while enhancing its own strong skillsets in
creative, data and customer marketing. The two brands are already
working together on several client engagements.
Says Simon Ryan,
CEO, Dentsu Aegis Network ANZ: "Our biggest objective is to grow the
capabilities and services we can offer our clients. Acquiring WiTH
Collective - a fast-growing business with a strong reputation for
excellence as a data-led, creative customer marketing consultancy - was
an exciting step in that direction.
"By linking to Isobar, a
global and award-winning creative and digital agency, we are creating a
full-service partnership offering that answers complex business problems
by providing end-toned strategy and execution of customer-focused,
creative and digital solutions."
Says Justin Hind (above, left), co-founder and
CEO, WiTH Collective Linked by Isobar: "It was obvious upon joining
Dentsu Aegis Network that we have a strong digital and values alignment
with Isobar, along with a strong sense of entrepreneurship.
"We
are very excited at the opportunity to work alongside Isobar, while
increasing our collaboration with the other Dentsu Aegis Network brands
in line with our vision of a modern, future-focused, digital and
data-driven way of marketing."
The joining of WiTH Collective
will not only strengthen Isobar's ANZ operations, but build on its own
capabilities in the areas of data-led, creative customer marketing -
ultimately helping clients transform their businesses in the digital
age.
Says Spilva: "The addition of WiTH Collective to the Isobar
Australia Group bolsters our strong digital agency offering and enhances
our skills in the digital consultancy space; with deep expertise in
business consulting, data intelligence, design thinking and application,
creative and technology.
"WiTH Collective has built a strong
reputation in data and creative customer marketing and, globally, Isobar
is the only agency group that has been recognised by both Gartner and
Forrester as Leaders. Ultimately, we want to help our clients create
better experiences for their customers, and WiTH Collective is central
to helping us meet that goal."
WiTH Collective, founded in 2010,
boasts a 75-person team at its Sydney office with plans to expand to
Melbourne and Auckland, New Zealand, this year.