Wieden+Kennedy's New Verizon Campaign Is a Majestic Metaphorical Mash-Up

Wieden+Kennedy Portland has launched ‘Better Matters’ for Verizon, a mammoth 12-spot campaign that highlights the importance of quality mobile phone signal by using a series of metaphorical situations. 

The campaign’s flagship film features a minute’s worth of footage of different everyday objects breaking. The rest of the films use different situations to humorously highlight product quality, such as a French scuba diver discussing his breathing apparatus and a fellow school student examining the relationship of the school’s hottest couple. 

Credits

Client: Verizon

TV SPOT                                      “Better Matters” :60

W+K PORTLAND

Creative Directors: Aaron Allen, Jason Kreher

Copywriter: Alex Romans, Nathaniel Lawlor

Art Director: Tim Semple, Ruth Belloti

Producer: Hayley Goggin, Endy Hedman

Strategic Planning: Amber Higgins, Anibal Casso

Media/Comms Planning: Kelly Muller, Kelsey Dean

Account Team: Trish Adams, Diana Gonzalez, Marcelina Ward

Business Affairs: Anna Beth Nagel, Laura Caldwell

Project Management: Liza Robbins

Executive Creative Directors: Joe Staples / Mark Fitzloff

Head of Production: Ben Grylewicz

PRODUCTION

Production Company: Arts & Sciences

Director: Matt Aselton

Executive Producer: Marc Marnie

Line Producer: Zoe Odlum

Director of Photography: Toby Irwin

EDITORIAL 

Editorial Company: Joint Editorial

Editor: Tommy Harden

Post Producer: Jen Milano

Post Executive Producer: Leslie Carthy

VFX Company: The Mill

2D Lead: Robin McGloin

2D artists: Scott Wilson, Alex Candlish, Jeff Langlois

Lead Design+Animation: Justin Sucara

Senior Executive Producer: Sue Troyan

Pr VFX Producer: Kiana Bicoy

Production Coordinator: Jillian Lynes

MUSIC + SOUND DESIGN

Composer: Alison Ables

Sound Designer: Noah Woodburn

MIX

Mix Company: Eleven

Mixer: Jeff Payne

Producer: Suzanne Hollingshead

TV SPOT Door :30, Lizard :15, Egg :15

W+K PORTLAND

Creative Directors: Aaron Allen, Jason Kreher

Copywriter: Claire Wyckoff (Door, Lizard); Matt Skibiak (Egg)

Art Director: Chuck Carlson (Door, Lizard); Nicole Blauw (Door, Lizard); Nate Nowinowski (Egg)

Producer: Jennifer Hundis, Felicia Glover

Strategic Planning: Amber Higgins, Zack Jerome

Media/Comms Planning: Kelly Muller, Kelsey Dean

Account Team: Trish Adams, Diana Gonzalez, Marcelina Ward

Business Affairs: Laura Caldwell (Door); Anna Beth Nagel (Lizard, Egg)

Project Management: Liza Robbins

Executive Creative Directors: Joe Staples / Mark Fitzloff

Head of Production:Ben Grylewicz

PRODUCTION

Production Company:Buck

Director: Ryan Honey (Door, Lizard, Egg); Kevin Walker (Door); Gunnar Pettersson (Lizard); Jenny Ko (Egg)

Executive Producer: Maurie Enochson

Line Producer: Matt Squires (Egg)

Director of Photography: Jonpaul Douglass (Egg)

EDITORIAL 

Editorial Company: Buck

Editor: Buck

Post Producer: Emily Rickard

Post Executive Producer: Maurie Enochson

VFX

VFX Company: Buck

VFX Supervisor: Doug Wilkinson (Door, Lizard, Egg); Alex Dingfelder (Lizard)

VFX Producer: Emily Rickard

MUSIC + SOUND DESIGN: DOOR

Music+Sound Company: Mutato + LIME 

Composer: Mark Mothersbaugh

Sound Designer: Rohan Young

Song (if applicable): Blissful Driving Experience

Producer: Natalie Montogomery

MUSIC + SOUND DESIGN: LIZARD & EGG

Music+Sound Company: PIVOT

Sound Designer: Rohan Young

Producer: Susie Boyajan/Guy Amatai

MIX

Mix Company: LIME

Mixer: Rohan Young

Producer: Susie Boyajan

TV SPOT Backup QB :30 & :15, Juice :30, It Couple :30/:45, Scuba :30

W+K PORTLAND

Creative Directors: Aaron Allen, Jason Kreher

Copywriter: Brooke Barker (Backup QB, Juice, It Couple); Alex Romans (Scuba)

Art Director: Susan Land (Backup, QB, Juice, It Couple, Scuba); John Dwight (Scuba)

Producer: Shannon Worley

Strategic Planning: Amber Higgins, Zack Jerome

Media/Comms Planning: Kelly Muller, Kelsey Dean

Account Team: Trish Adams, Diana Gonzalez, Marcelina Ward

Business Affaires: Teresa Lutz

Project Management: Liza Robbins

Executive Creative Directors: Joe Staples / Mark Fitzloff

Head of Production: Ben Grylewicz

PRODUCTION

Production Company: Imperial Woodpecker

Director: Stacy Wall

Executive Producer: Doug Halbert

Line Producer: Terri Shafirov

Director of Photography: Ellen Kuras

EDITORIAL 

Editorial Company: Rock Paper Scissors

Editor: Grant Surmi

Assistant Editor: Ben Reesing

Post Producer: Ashley Bartell

Post Executive Producer: Angela Dorian

VFX

VFX Company: a52

Lead Flame Artist: Andy Bate, Stefan Gaillot

Flame Artist: Matt Sousa

Flame Assistant: Gabe Sanchez

Post Producer: Zach Wakefield

MUSIC + SOUND DESIGN: BACKUP QB :30/:15 & SCUBA :30

Music+Sound Company: Original music by Human

Producer: Jonathan Sanford

MUSIC + SOUND DESIGN: JUICE :30

Music+Sound Company: tonefarmer

Composer: Jimmy Harned

Producer: Liz Higgins

MUSIC + SOUND DESIGN: IT COUPLE  :30/:45

Song (if applicable): ”True" by Spandeau Ballet

SOUND DESIGN 

Sound Company: Lime Studios

Sound Designer: Dave Wagg

Assistant: Adam Primack

Producer: Susie Boyajan

MIX

Mix Company: Lime Studios

Mixer: Zach Fisher

Producer: Susie Boyajan

Assistant: Kevin McAlpine

TV SPOT Hourglass :15, Basketball :15, Straw :15

W+K PORTLAND

Creative Directors: Aaron Allen, Jason Kreher

Copywriter: Claire Wyckoff

Art Director: Chuck Carlson, Nicole Blauw

Producer: Jennifer Hundis, Erin Goodsell, Felicia Glover

Strategic Planning: Amber Higgins, Zack Jerome

Media/Comms Planning: Kelly Muller, Kelsey Dean

Account Team: Trish Adams, Diana Gonzalez, Marcelina Ward

Business Affairs: Anna Beth Nagel

Project Management: Liza Robbins

Executive Creative Directors: Joe Staples / Mark Fitzloff

Head of Production: Ben Grylewicz

PRODUCTION

Production Company: Hornet

Director: Lernert & Sander

Executive Producer: Hana Shimizu

Line Producer: David Marks

Director of Photography: Aaron Platt

EDITORIAL 

Editorial Company: Hornet

Editor: Anita Chao

Post Producer: Desiree Stavracos

Post Executive Producer Hana Shimizu

VFX

VFX Company: Hornet

VFX Supervisor: Arman Matin

VFX Producer: Desiree Stavracos

MUSIC + SOUND DESIGN

Music+Sound Company: Hourglass + Straw: PIVOT   Basketball: Barking Owl

Composer: Pivot + Barking Owl

Producer: Guy Amitai

MIX

Mix Company: LIME

Producer: Susie  Boyajan

TV SPOT “The Network of JJ Watt” :30

W+K NEW YORK

Executive Creative Directors: Mark Fitzloff, Joe Staples

Creative Directors: Sean McLaughlin, John Parker

Creative Directors: Aaron Allen, Jason Kreher

Creative Directors Stuart Jennings, Caleb Jensen

Copywriter: Eric Helin

Art Director: Erwin Federizo

Head of Content Production: Nick Setounski

Broadcast Producer: Orlee Tatarka

Digital Producer: Mutaurwa Mapondera

Studio Manager: Kristen Althoff

Brand Strategist: Marshall Ball

Account Team: Trish Adams, Samantha Wagner, Kristen Herrington, Jasmine Cogdell

Media Director: David Stopforth

Communications Planners: Courtney Bernstein, Kelsey Dean

Project Manager: Alex Doomany

Business Affairs Managers: Sonia Bisono, Carolina Hernandez, Patrick O’Donohue, Lindsey Timko

PRODUCTION

Production Company: Arts & Sciences

Director: Matt Aselton

Executive Producer/COO: Mal Ward

Executive Producer: Marc Marrie

Line Producer: Zoe Odlum

Director of Photography: Ulrik Boel Bentzen

EDITORIAL 

Editorial Company: Arcade Editorial

Editor: Jeff Ferruzzo

Post Producer: Lauren Cancelosi

Editorial Assistant: Mark Popham

VFX

VFX Company: The Mill

VFX Flame: John McIntosh and Molly Intersimone 

Producer: Clairellen Wallen, Georgina Castle

TELECINE

Telecine Company: The Mill

Colorist: Fergus McCall

MIX

Mix Company: Sound Lounge

Mixer: Glen Landrum

Music: Able Baker