Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Hires, Wins & Business

Wieden+Kennedy Shanghai Wins Pitch for BMW China

Agency will be responsible for variety of digital creative work including marketing campaigns and platform development

Wieden+Kennedy Shanghai Wins Pitch for BMW China

BMW China has announced Wieden+Kennedy Shanghai as a creative agency partner after a year-long multi-agency pitch.

Aside from brand’s current digital agency Interone, W+K Shanghai will be responsible for a variety of digital creative work including marketing campaigns and platform development for BMW China, starting from July.

W+K Shanghai will dedicate its strong creative expertise, provocative creative ideas and iconic storytelling to help further drive BMW’s brand excellence through digital communications in China.

“BMW is one of the world’s great brands. We’re proud to be partnering with them in China and share their ambition of delivering breakthrough creative work that elevates the brand to new heights in this market,” said Bryan Tilson, Managing Director of W+K Shanghai.

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Category: Automotive , Cars