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Creative

Why Scotland's Autumnal Hues Are Perfect for Fashion Brands

LS Productions reflects on a season of hard work as Britain’s fashion retailers showcase Autumn/Winter collections

Why Scotland's Autumnal Hues Are Perfect for Fashion Brands

With summer well and truly over, LS Productions reflects on a season of hard work as Britain’s fashion retailers showcase - and major publications cover - their Autumn/Winter 2015 collections.

 

The service production company’s stills department has worked with a number of brands this year - including Mr Porter, Hobbs, Toast, Harper’s Bazaar, Stella McCartney and Crew Clothing - to produce stunning lookbooks and advertising campaigns that utilise the hidden corners of Scotland.

 

For over a decade the LS team has been producing stills campaigns for some of advertising’s biggest names, with their highly experienced team able to cater for shoots across a whole host of industries – including automotive, drinks, food, lifestyle, sport and travel. It’s no wonder then that many fashion brands, from both the UK and beyond, are turning to Scotland as their campaign destination.

 

For Michelle Methven, Senior Producer at LS Productions, it’s Scotland’s breath-taking landscapes, dramatic colour palette and incredible light that is so attractive to brands. During the spring and summer seasons parts of the Scottish landscape are adorned with autumnal hues, unlike the rest of the UK which enjoys its greenest months of the calendar.  This secret USP makes Scotland the ideal setting for brands and retailers, allowing them to shoot their Autumn/Winter campaigns well in advance.

 

Much like the clothes themselves, there have been trends in the locations that have been used, notes Michelle: “We’ve noticed a great demand for modern architectural properties throughout Scotland, which people are only now beginning to know about – even though we’ve been bringing them on as potential locations for many years now. Features such as remote lochs and boat sheds have also been hugely popular this year. Our location library is expanding as we’re capturing a more diverse offering of Scotland and the UK.”

 

LS Productions has always taken the discovery of locations for future shoots seriously, gathering contacts and aesthetics since the company was founded in 2006.This year LS set up a dedicated Locations department led by Location Manager Amy Morement. The department has increased the efficiency of production, making location scouting faster and allowing for a greater range of locations to be showcased.

 

Amy oversees the company’s unique location library; comprised of over 100,000 images with an ever-expanding variety of aesthetics. Having never been a separate entity, the investment in the department demonstrates how seriously LS take location scouting. Due to client demands Amy is investing part of her time looking for hotspots around the UK to offer a wider location service to both returning and new clients.

 

For Amy, it’s the diverse yet compact nature of Scotland’s offering that can aid fashion brands: “The breadth of locations available within a short distance of each other is astounding, from dramatic landscapes and heritage railways to Scandinavian-style cabins and local businesses that have been run by the same family for generations. It’s wonderful to work on these briefs and provide a perfect snapshot of rural Scottish life for our clients.”

 

Michelle comments: “It’s been wonderful to be working more and more with these high profile British brands over the years and service produce with some fantastic agencies and some seriously creative teams.

 

“This might be our favourite time of year, as all the autumn and winter campaigns we’ve been working on here in the UK are being released; everybody can finally see what we’ve been up to!”



Mr Porter & Orlebar Brown


Photographer: Linda Brownlee

Talent: David Boyson Cooper

Location: Skye

Description: The team requested a contemporary and modern property, featuring a loch. The photographer loved the Scottish light and surroundings.

Locations & Service Production: LS Productions


 

Hobbs AW/15


Photographer: David Oldham

Talent: Crista Cober

Location: West Coast

Description: They requested a modern and sleek property, with stunning Scottish landscapes and Autumnal colours. Rolling hills, heather and lochs played a pivotal role. 

Locations & Service Production: LS Productions


 

Toast A/W 15


Photographer: Nick Seaton

Location: Highlands

Description: Cosy interiors, wooden panels and luxurious textures and patterns were combined with wild open landscapes.

Locations & Service Production: LS Productions

 


Harper’s Bazaar


Photographer:  Erik Madigan Heck

Talent: Kirsty Hume

Location: Highlands

Description: The dramatic highland locations offered Eric Madigan Heck a sumptuous colour palette which is of vital importance for his romantic editorial shoots. Used for two editorials; ‘Such Stuff As Dreams Are Made On’ and ‘Over The Hills And Far Away’.

Locations & Service Production: LS Productions


 

Stella McCartney Winter 15


Production: Sylvia Farago

Photographer: Harley Weir

Talent: Natalia Vodianova

Location: Highlands

Description: Rural Scottish landscape and skylines were important for this shoot, alongside the Autumnal colours of the heather and ferns. 

Locations & Service Production: LS Productions

 


Crew Clothing A/W 15


Photographer: William Garrett

Location: Highlands

Description: The creative brief was to blend a modern property against the classic Scottish landscape.

Locations & Service Production: LS Productions



Production Service

Production Service Company: LS Productions

Category: Clothing/fashion , Day/night wear

Genre: Scenic