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Why Quarterback Drew Brees is Retiring in Can-AM Spot

30/05/2014
Advertising Agency
Chicago, USA
51
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The Escape Pod & Wondros director Shane Valdes find a loop-hole for Brees in new ad

New Orleans Saints Quarterback Drew Brees has a dilemma: his contract forbids him to ride motorcycles. Ah, but Drew has found a loophole and this is where the fun begins in the hilarious new viral ad for Can-AM by the Escape Pod and directed by Shane Valdes.

The Super Bowl XLIV MVP bursts through an oversized version of his contract, which firmly states 'Drew Brees Cannot Ride Motorcycles.'. Drew reveals he's found a loophole and places a quick call to his agent to break the news: he's retiring so that he can head out for some three-wheeling adventure.  While his agent experiences a complete meltdown at the loss of his star client, in true action-movie fashion, a helicopter lowers a crate containing a Can-Am Spyder.  Drew exchanges his football helmet and pads for biker leathers and a motorcycle helmet and, in a plume of smoke and a billow of flying doves, he heads out for a ride on his sleek new Spyder.  Set to a driving dubstep track, Drew tours the bayous, backwaters and Bourbon Street, all while his agent still sobs at the shock of Drew's sudden retirement. 

After a day of riding, Drew and his Spyder cruise back to the stadium.  He calls his still-weeping agent to let him know that he's ready to head back to work... For now.  The end tag invites viewers to enter a drawing to "Win the Can-Am Spyder That Drew Brees is Contractually Forbidden from Riding.".



Credits


Agency: The Escape Pod

ECD: Vinny Waren

CD: Kurt Lenard

EP: Kent Kwiatt

Production: Wondros

Director: Shane Valdes

EP: Gina Zapata

Line Producer: Justin Diener

DP: Don Davis

Production Designer: Sherri Korhonen

Editorial: Hootenanny

Editor: Graham Metzger

Producer: Don Avila

Producer: Annelise Smith

Music: Skorge

Colorist: Elliot Rudman

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