Why FOX Sports 1 is Apologising for Even More College Football

FOX Sports 1, America’s newest 24-hour sports network, is launching a national campaign apologising to the loved ones of college football fans across America, for showing even more football this upcoming season.

Today, FOX Sports 1 and its creative agency, Pereira & O’Dell New York, are rolling out the “Sorry for All the Football” campaign to promote the expanded slate of college football programming on the network, kicking off with four straight days of action, beginning Thursday, Aug. 28, at 10:00 PM ET as Rutgers takes the field for the first time as a member of the Big Ten Conference, facing Washington State at CenturyLink Field in Seattle.

The campaign includes two  tv spots (“Couch” and “Best Friend”), a long-form web video, a digital campaign, a media partnership with Buzzfeed, full-page Apology ads in the New York Times and New York  Post, and a ton of social media assets including Vine/Instagram videos. The campaign works to show where the true priorities lie for football fans during the season, but from the perspective of the loved ones (such as a wife and a dog) they neglect along the way.

“We have so much great college football on this season, so we thought we could be a little tongue-in-cheek and apologize to all those whose loved ones will be parked on the sofa this fall watching College Football on FOX Sports 1 and FOX .” said Robert Gottlieb, EVP Marketing for FOX  Sports.

“There is something about America’s obsession with football that is second to none. We’re tapping into that obsession from an unexpected point of view, in a way only FOX can do,” said Dave Arnold, Executive Creative Director at Pereira & O’Dell New York.

FOX Sports presents college football fans some of the most exciting matchups in the country this season, with more than 100 games scheduled across its national and regional broadcast and cable platforms. Top contests featuring Big 12, Pac-12 and Conference USA teams appear on the FOX broadcast network, FOX Sports 1, FOX Sports Networks (FSN), FOX College Sports, FOX Deportes and FOX Sports GO all season long, culminating with the Pac-12 and Big Ten conference championship games on back-to-back nights on Friday and Saturday, Dec. 5 and 6.