Steps into director of new business development role
Editorial company Whitehouse Post has reinforced its leadership team by promoting its longtime Los Angeles Executive Producer Joni Williamson to the national position of Director of New Business Development.
With nearly two decades of experience at Whitehouse Post LA, where she’s moved through the ranks and on throughout every production role possible before heading the office as EP, Williamson now assumes a role at the company that’s both exciting and unique. “I never pictured myself purely in a sales role,” she says. “Professionally, though, I know there’s one thing on this earth that I can talk endlessly about—our insanely talented editors. In this ever-changing business, there are lots of exciting new companies popping up everywhere, and I want them to know that they should be editing with the Whitehouse.”
As Whitehouse Post’s newly minted Director of New Business Development, Williamson, on a day-to-day basis, will focus on reinforcing direct-to-client relationships, working with the Whitehouse Post sales teams on agency presentations and providing veteran insights, and collaborating directly with editors on strategising best opportunities for the Whitehouse roster as a whole.
“I’m hoping to gain a lot of exposure to new clients, all the while maintaining our lasting relationships with the client base that has been loyal to us for so long,” adds the exec, who will remain in LA, but will work across Whitehouse’s US network and regularly connect with the London hub. “There are so many new, talented, young directors joining the business and I’m looking forward to working with them. I can’t wait to share the love.”
During her lengthy tenure at Whitehouse Post, Williamson has worked alongside a multitude of renowned editors, directors, agencies, and brands. Along the way, she’s produced notable work, which she also considers career highlights, such as Pedigree’s “We’re for Dogs” campaign out of TBWA/Chiat/Day LA that was directed by Jake Scott and edited by Rick Lawley and Heidi Black, comedy spots for T-Mobile out of Publicis Seattle, edited by David Brixton, as well as her first Subaru commercial, the Emmy-nominated “Baby Driver”, which was edited by Rick Lawley.
According to Whitehouse Post Managing Partner David Brixton, Williamson’s extensive experience and deep understanding of the company and its history make her a natural fit to take on such a high-profile, wide scale new business position. “We are thrilled to welcome Joni into this new role. Her previous background as Executive Producer, paired with her deep knowledge of the company and market, make her an unparalleled asset in leading our New Business.”