‘The Big Presentation’ highlights the warmth of the search engine’s Business to Business services
Los Angeles-based creative agency Whirled and directors Emily Bloom and Bradley Stonesifer discover the warmth behind Google Business to Business services in the touching 1:50 video “The Big Presentation.” The video features a marketing professional utilizing a gaggle of dynamic Google services to prepare for a big marketing presentation.
To help Google – Business-to-Business target key marketing executives, Whirled tapped into a more emotional angle in order to reach viewers on a personal and familiar level. Seeking to stand out among the numerous dry pitches that marketers regularly receive, the creative team crafted a more cinematic presentation experience to leave viewers with an emotional experience rather than overloading them with facts and numbers. Notes Creative Director Scott Chan, “We want marketing professionals to see how Google’s Business tools can help them win moments that matter with everyone.”
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