What the Flock are These Sheep Doing in London On Black Friday?

Black Friday is not only the single biggest shopping day of the year, it’s the day sheep-shoppers - that rare breed of bargain hunter who walk aimlessly up and down the high-street and from shop-to-shop without a moment’s thought like a herded animal following the crowd – suddenly appear en masse as they seek out that dream bargain.

But sheep-shopping is baaaad. That’s according to Lyst, the online fashion site. In fact, Lyst believes sheep-shopping is bleeting crazy and to ‘ram’ the message home sent a flock of Welsh reared Sussex sheep to meet fellow sheep-shoppers on London’s Oxford Street – the UK’s busiest shopping destination.

While it turns out sheep and sheep-shoppers have plenty in common; the endless queuing, horrendous weather, manhandling, short tempers, nervous dispositions, cattle-class travel etc; there is an alternative, smarter way to cash in on the same deals without following the crowds.