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Editors' Choice

What Not to Say at Christmas Dinner in adam&eveDDB's Naughty Maille Ad

Editors' Choice: Outsider's James Rouse shoot a cheeky little ad for Maille mustard

What Not to Say at Christmas Dinner in adam&eveDDB's Naughty Maille Ad

Maille, the Unilever-owned premium French food brand, is launching a campaign encouraging people to be a memorable guest for the right reason this Christmas.

The online film, created by adam&eveDDB, depicts a dinner party conversation between a young man and a woman which takes a turn for the worse as she starts to proudly over-share details of her ‘love-making’ whilst on holiday in Greece. The moral of the story is: give a gift of gourmet Maille mustard this Christmas and you’ll be remembered for the right reason.

The film, which breaks tomorrow on YouTube and features a voiceover by Joanna Lumley, was directed by James Rouse  (who the agency worked with on Marmite Neglect and Harvey Nichols ‘Sorry, I spent it on myself’) It is being seeded online and supported by in-store activity. 

David Lowes, Senior Vice President, Dressings, Unilever said: ‘We believe gifting Maille is so special and truly appreciated for its thoughtfulness that more people should do it.’

Glen Lomas, Global Business Director, Unilever, DDB said: ‘Only James Rouse could deliver something so excruciating and yet hilarious.’

The Maille Boutiques, located in Dijon, Paris and London and eBoutiques sell the brand’s premium range of fresh mustard on tap served in stoneware jars such as Mustard with Chablis White Wine and Black Truffles and Wholegrain with Chardonnay Wine, along with its range of gourmet flavours.

Maille is currently gearing up to open its first boutique in the US with a store in New York’s Upper West Side later this year. 

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Advertiser: Unilever

Brand: Mailles

Creative Agency

Creative Agency: adam&eveDDB

Planner: Sarah Morning

Producer: Jack Bayley

Digital Creative: (Director) Alex Hesz

creative: Alex Lucas & Jon Farley

Creative director: Richard Brim & Daniel Fisher

Account manager: Jemima Bokaie, Hatty Day, Josh Edwards, Charlie Elliott

Media Agency

Media Agency: Mindshare

Planner: Greg Williams

Production Company

Production Company: Outsider

Director: James Rouse


Editor: Bill Smedley

Post Production / VFX

Post Production Company: Finish


Audio Post Production: Anthony Moore @ Factory

Category: Food , Sauces and spreads

Genre: Comedy