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Oct. 29, 2012, 11:03 a.m. by DDB Worldwide
Westpac pushes NZers to ‘Start Asking’ Questions
They offer to help with the answers in this new campaign from DDB New Zealand
DDB New Zealand have launched a new campaign for Westpac, in which they push the people of New Zealand to ‘start asking’ questions about money.
Since the beginning of time humans have questioned everything. For example, the beginning of time.
How did we get here at the very start of it all? And where do we go at the very end? Yet, for some reason we still can’t get comfortable with asking questions about our money, and how it can make for a smoother journey in between.
In this multi-channel campaign, led off by a TV spot on Sunday, Westpac encourages all New Zealanders to ‘start asking’ questions about their money, so they can help with the answers.
View the spot below:
Credits
Agency: DDB Group New Zealand
Client: Westpac
Agency Contacts:
Executive Creative Director: Andy Fackrell
Copywriter /Art Director: Jonathan McMahon
Art Director/copywriter: Lisa Fedyszyn
Executive Producer: Judy Thompson
Agency Producer: Rosie Grayson
RAPP Tribal
Rob Limb: Managing Director
Paul Pritchard: Digital Services Director
Aaron Goldring: Creative Director
Ian Hulme: Digital Planner
Production Company: The Sweet Shop
Director: Noah Marshall
Producer: Tony Whyman
DOP: John Toon
Editor: Tim Mauger
Grade: Pete Ritchie @ Toybox
Online: Blockhead
Sound Production Co: Franklin Rd
Audio Engineer: Jon Cooper
Music: ‘Dirty Paws’ Monsters and Men
Group Business Director: Zoe Alden
Account Director: Jenny Travers
Account Manager: Oliver Gould
Head of Planning: Lucinda Sherborne
Planning Director: Rupert Price
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