Westfund Shows How People Come Together When it Matters
Westfund has humble origins in regional Australia. Today, they are a successful not-for-profit private health insurer that has been operating across NSW and QLD for more than 50 years.
DDB Managing Director Strategy and Innovation Leif Stromnes said community spirit and human values are evident in everything that Westfund does, so that’s exactly what DDB Sydney set out to bottle and deliver in this campaign.
“We wanted to shine a light on the role of a health insurer as a smaller part of a bigger, community effort to help someone recover. Refreshingly, Westfund is saying it’s not about them – it’s about the every day people they support,” Stromnes said. DDB Sydney Creative Partner Michael Barnfield added: “We set out to show Australia just how much caring and community really matter. Westfund offers the same level of care with their health fund as friends and family do when their loved ones need them,” he said.
CEO: Matt Banning
Clients: Georgie Hinrichsen (Engagement Manager), Dr. Stephen Hollings (Consultant)
Marketing Manager: Luke Walding
Creative Agency: DDB Sydney
Producer: Alyce Guy
Executive Creative Director: Tara Ford
Chief Creative Officer: Ben Welsh
Senior Art Director: Jason Woelfl
Senior Account Director: Nick Stenmark
Category: Finance/insurance , Insurance
Genre: People , Storytelling