Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

Westfund Shows How People Come Together When it Matters

The campaign for the insurance brand from DDB Sydney tells the story of the community behind one woman's recovery from illness

Westfund Shows How People Come Together When it Matters

Westfund’s new brand campaign, via DDB Sydney, speaks to community spirit and traditional, human values. 

The campaign’s TVC tells the story of a woman with an illness and the community who rally behind her to help her recover. 

“We’re not-for-profit, which means we exist purely for the member not for the benefit of shareholders. As a result, everything we do is centred aroung ensuring people in communities have access to affordable and sustainable health insurance,” Westfund CEO Matt Banning said. 


“We have members, not customers, and treat everyone like they are part of our big extended family. We understand real people and genuinely care about forming personal relationships and trying to help. It was important to show that in our new brand campaign,” Banning said.

Westfund has humble origins in regional Australia. Today, they are a successful not-for-profit private health insurer that has been operating across NSW and QLD for more than 50 years.

DDB Managing Director Strategy and Innovation Leif Stromnes said community spirit and human values are evident in everything that Westfund does, so that’s exactly what DDB Sydney set out to bottle and deliver in this campaign.

“We wanted to shine a light on the role of a health insurer as a smaller part of a bigger, community effort to help someone recover. Refreshingly, Westfund is saying it’s not about them – it’s about the every day people they support,” Stromnes said. DDB Sydney Creative Partner Michael Barnfield added: “We set out to show Australia just how much caring and community really matter. Westfund offers the same level of care with their health fund as friends and family do when their loved ones need them,” he said.

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

Advertiser: Westfund

Marketing Manager: Luke Walding

Chief Executive Officer: Matt Banning

Clients: Georgie Hinrichsen (Engagement Manager), Dr. Stephen Hollings (Consultant)

Creative Agency

Creative Agency: DDB Sydney

Producer: Alyce Guy

Executive Creative Director: Tara Ford

Chief Creative Officer: Ben Welsh

Senior Account Director: Nick Stenmark

Senior Art Director: Jason Woelfl

Category: Finance/insurance , Insurance

Genre: People , Storytelling