We’re Pretty Sure We’ve Seen the Gorilla in This New Aldi Ad Before

After spoofing John Lewis’ ‘Man On The Moon’ last Christmas, Aldi is again whipping up a storm with this nod to one of Britain’s most iconic commercials ever. 

Created by McCann Manchester and directed by Another Film Company’s Mark Denton, the spot opens on a gorilla sat in a purple room at a set of drums, erring memories of Fallon London’s instantly recognisable rendition of Phil Collins’ 'In The Air Tonight' in ‘Gorilla’ for Cadbury (check that out at the bottom of the page). 

Aldi’s Gorilla is a little less schooled in the art of drumming, but does make up for it with a knack for chocolatey bargain hunting.