Watch Honest Sandwich Stories in New Campaign for Jersey Mike’s Subs

Jersey Mike’s Subs, known for its fresh sliced/fresh grilled subs, is launching a new campaign under its 'A Sub Above' brand platform, which has helped drive positive sales and overall growth for the brand since 2014. Again, this year, Jersey Mike’s was named the #1 Fastest Growing Sandwich Chain in the US.

Coined 'The Honest Sub', the upbeat campaign consists of six 15-second TV spots, and touts some very simple and honest truths about Jersey Mike’s while visually capturing the satisfying break-from-life moments experienced when biting into a sub done right. The ads were created by Jersey Mike’s longtime agency of record, Planet Propaganda.

The new work rolls out initially with buys on CBS, NBC, and ESPN during college football and basketball games, and will continue to unfold with additional TV work throughout the course of 2019. 

“We decided to do things a bit differently with this campaign,” said Rich Hope, Chief Marketing Officer, Jersey Mike’s. “We’ve always loved giving the world a peek behind our sub counters – our process, our people, our product – and we’ll never abandon that completely. But with ‘Honest Sub’ we’re extending our message to focus on some simple truths about our brand while zeroing in on that ‘moment’ our customer has with a Jersey Mike’s sub, whether it’s a lunch break, big game, or family dinner. And it’s a moment that we’re so grateful to be a part of.”

Maggie Brennan, Senior Account Executive at Planet Propaganda, added: “Jersey Mike’s is all about the classic sub and has been since its first sub shop opened at the Jersey Shore in 1956. They keep it honest and that’s what this campaign aims to do. Capture the honest goodness of Jersey Mike’s, both in philosophy and flavor.”

Jersey Mike’s has more than 1,500 locations open and under development nationwide. Last year, the company opened 173 new locations and achieved a 6 percent same-store sales increase. The company is currently in its 18th consecutive quarter of positive growth, and was named #1 Fastest Growing Limited Service Chain and #1 Fastest Growing Sandwich Chain of 2018 by Nation’s Restaurant News.